Skills & Competencies for Product/Brand Marketing Analyst I

Product/Brand Marketing Analyst I job profile

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JOB SUMMARY for Product/Brand Marketing Analyst I

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst I

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst I SALARY RANGE

BASE 50%
$70,166
TOTAL 50%
$73,214
Job Level
P01
Job Code
SM15000262
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Product/Brand Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst I
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst I
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst I

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Global Perspective
Proficiency Level -2
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Explains how cultures differ and how this impacts work behavior.
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Level 2 Behaviors
(Light Experience)
Identifies and communicates key legal, regulatory, and financial issues specific to a particular country.
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Level 3 Behaviors
(Moderate Experience)
Maintains positive and trusting relationships with international partners to prevent conflicts.
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Level 4 Behaviors
(Extensive Experience)
Investigates different opportunities to reflect and evaluate forms of action.
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Level 5 Behaviors
(Mastery)
Monitors industry and regulatory environments for developments pertinent to global operations.
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3 Product/Brand Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst I
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst I
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst I skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst I.
12 general skills for Product/Brand Marketing Analyst I, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst I, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Global Perspective, and be proficient in Prioritization.

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